Vasile Design

Hey, I’m Vee!

UX & AI Strategy Lead

I work at the intersection of UX and AI to design intuitive web & mobile products.

Case studies

I use UX and AI to solve real problems. Here are a few examples.

IndiTV Entertainment

Led UX and product design for IndiTV’s creator platform, improving onboarding, user flows, and engagement through research, prototyping, and collaborative iteration.

IndiTV

Entertainment

Led UX and product design for IndiTV’s creator platform, improving onboarding, user flows, and engagement through research, prototyping, and collaborative iteration.

Ever Cars E-commerce

A look at the work I did with Ever Cars—designing tools to help people buy, sell, and manage electric vehicles with less friction and more confidence.

Ever Cars

E- Commerce

A look at the work I did with Ever Cars—designing tools to help people buy, sell, and manage electric vehicles with less friction and more confidence.

Medical Projects

A mix of healthcare projects I’ve worked on—each with its own challenge. From surgical tools to health trackers, the goal was always the same: design that supports better care.

Medical Projects

Various Works

A mix of healthcare projects I’ve worked on—each with its own challenge. From surgical tools to health trackers, the goal was always the same: design that supports better care.

Magic AI

Led the UX transformation of this one-of-a-kind fintech AI product—streamlining complexity and increasing platform adoption by 40%.

Magic

Led the UX transformation of this one-of-a-kind fintech AI product—streamlining complexity and increasing platform adoption by 40%.

Heycollab SaaS

Heycollab: A productivity powerhouse fine-tuned to transform tasks into triumphs. They sought my expertise to stand out in a crowded marketplace.

Heycollab

SaaS

Heycollab: A productivity powerhouse fine-tuned to transform tasks into triumphs. They sought my expertise to stand out in a crowded marketplace.

Scholarships.com Education

With a dated design and escalating bounce rates, Scholarhips.com turned to me for a comprehensive brand and website redesign aimed at improving user experience.

Scholarships.com

Education

With a dated design and escalating bounce rates, Scholarhips.com turned to me for a comprehensive brand and website redesign aimed at improving user experience.

Halcyon Fintech

Halcyon: A fintech innovator streamlining the financial realm. They enlisted my expertise to morph their platform into a real-time data dashboard, turning advisor metrics into revenue magic.

Halcyon

Fintech

Halcyon: A fintech innovator streamlining the financial realm. They enlisted my expertise to morph their platform into a real-time data dashboard, turning advisor metrics into revenue magic.

Scholarships.com

Education

With a dated design and escalating bounce rates, Scholarhips.com turned to me for a comprehensive brand and website redesign aimed at improving user experience.

I slashed bounce rates and boosted conversion funnels by 45% through targeted research and a strategic site revamp.

Scholarships.com 
Education

With a dated design and escalating bounce rates, Scholarhips.com turned to me for a comprehensive brand and website redesign aimed at improving user experience.

Work

A look at some of the work I’ve been fortunate to be part of.

Revamped BMW’s electric fleet dashboard to highlight cost-efficiency and government incentives.

Revitalized HairCode quiz by curbing dropout rates through a focused UX/UI redesign, guided by a best-practices audit.

Designed a User-Friendly, Data-Driven Mobile App for British Petroleum to Empower Global Gas Station Owners.

Orchestrated the Brand Transition from Fujitsu to Ricoh in the Document Scanning Sector, Maintaining Market Leadership.

Leading Apple University’s Digital Facelift: Where Art Meets Sophistication

From Chaos to Colgate: Orchestrating Hill’s Digital Uprising

Diving Deep, Coming Up Clear: Navigating the Data Abyss with Scuba’s Revamped UX/UI

Revolutionizing Cision: Turning Data Dumps into Treasure Troves

Revitalizing Chase’s Mobile Experience:  When User-Friendliness Meets Innovation

Testimonials

Kind words from people I’ve worked with.

Simply said; Vasile just get’s it. As a Product Manager for Samsung WatchOn, I am so pleased working with Vasile on complex UI/UX projects because I waste no oxygen or keystrokes in communicating visions of the user experience. Vasile interprets my mind and makes the design even better than expected.

Scott Radwan

Senior Product Manager

In addition to his outstanding creative talents, Vasile stands out due to his streamlined workflow, rapid responses, and consistently high-quality output. Furthermore, his leadership skills are evident in his ability to lead and nurture teams, ensuring growth and collaboration at every step.

Loic Maestracci

Lead Global Consumer Marketing

Vasile, a top-tier UX/UI designer, brilliantly transformed minimal guidance into a praised digital product that has helped us make waves in the market. His collaboration skills sped up our launch. His clarity and poise stand out, making him a go-to for future projects.