Revamped BMW’s electric fleet dashboard to highlight cost-efficiency and government incentives.


For BMW’s electric vehicle fleet, I spearheaded a comprehensive redesign of the customer dashboard, targeting businesses. The revamped interface now effectively showcases the cost savings realized from switching to electric, as well as potential government rebates.

This overhaul extended to dashboard visuals, messaging systems, notifications, resource links, and account settings, offering users a cohesive and enlightening experience.


Head of Design

UI Designer

Project Manager



Adobe CC


User Interface Design

Deliverables schedule


BMW’s existing dashboard for their electric vehicle fleet lacked clear metrics and visualization, failing to effectively convey the financial benefits and government incentives to their business clients.


I overhauled the User Interface design across the dashboard, messages, notifications, resources, and account pages, enabling business clients to readily comprehend their cost-efficiency and government incentives.

User Interface Design

User Interface (UI) Design for BMW’s electric vehicle dashboard is the craft of visual dialogue between the platform and its business clients. The process launches with the creation of mood boards, serving as aesthetic guideposts to define the dashboard’s comprehensive visual style.

This crucial first step lays the groundwork for a cohesive design language that informs all subsequent visual elements.



Clean, simple fresh.

Bold, vibrant, exciting.

Sophisticate, dynamic, futuristic

User Interface Design