Hey, I’m Vee!
Director of UX & AI strategy.
Delivering measurable results through strategic design.
Case studies
From Pixels to People: Showcasing My Holistic Design Approach.
How I led the creation of Heycollab, uniting intuitive design with robust features in SaaS project management.
Heycollab
SaaS
Heycollab: A productivity powerhouse fine-tuned to transform tasks into triumphs. They sought my expertise to stand out in a crowded marketplace.
Halcyon
Fintech
Halcyon: A fintech innovator streamlining the financial realm. They enlisted my expertise to morph their platform into a real-time data dashboard, turning advisor metrics into revenue magic.
Redesigned Halcyon’s dashboard for real-time performance insights, transforming user behavior analysis and driving revenue opportunities.
I slashed bounce rates and boosted conversion funnels by 45% through targeted research and a strategic site revamp.
Scholarships.com
Education
With a dated design and escalating bounce rates, Scholarhips.com turned to me for a comprehensive brand and website redesign aimed at improving user experience.
Work
A reel of hits, not misses—each an award-winner
and
each uniquely crafted for a roster of premier clients.
Revamped BMW’s electric fleet dashboard to highlight cost-efficiency and government incentives.
Revitalized HairCode quiz by curbing dropout rates through a focused UX/UI redesign, guided by a best-practices audit.
Designed a User-Friendly, Data-Driven Mobile App for British Petroleum to Empower Global Gas Station Owners.
Orchestrated the Brand Transition from Fujitsu to Ricoh in the Document Scanning Sector, Maintaining Market Leadership.
Leading Apple University’s Digital Facelift: Where Art Meets Sophistication
From Chaos to Colgate: Orchestrating Hill’s Digital Uprising
Diving Deep, Coming Up Clear: Navigating the Data Abyss with Scuba’s Revamped UX/UI
Revolutionizing Cision: Turning Data Dumps into Treasure Troves
Revitalizing Chase’s Mobile Experience: When User-Friendliness Meets Innovation
Awards
IF
Communication
Design Award
by IF Design
Awards
Best Food
Industry Mobile
App-IAC Winner
by Web Marketing
Association
Gold Winner
by Muse Awards
Rose Gold Winner
by Muse Awards
Best mobile
telecom app
by Web Award
People’s Voice
Winner
by the Webby Awards
Contact
Got pixels? Let’s make them work. Chat soon!