Summary
indiTV is a brand-new platform that blends elements of YouTube, Netflix, and TV Guide to revolutionize how creators and viewers engage with content. I spearheaded the creation of this innovative app, focusing on user-centric design, efficient creator onboarding, and scalable monetization strategies. The goal was to provide a seamless experience for both audiences while addressing technical challenges and industry-specific constraints.
Key features include a web-based account creation process compliant with Apple’s policies, an intuitive interface for content uploads, and robust monetization options for creators. With its dual appeal, indiTV empowers viewers to discover engaging content and offers creators the tools they need to succeed, establishing itself as a powerful player in the streaming market.
Roles
Director UX
Research
UX Designer
UI Designer
Tools
Figma
Responsibilities
Product Strategy
Competitive Audit
Quantitative & Qualitative Research
User Experience Design
User Interface Design
Usability Testing
Challenge
Building a new platform from scratch required striking a balance between serving creators and viewers while standing out in a saturated streaming landscape. The challenge was to design a seamless, intuitive user experience that supported creators in managing & monetizing content while enabling viewers to easily discover and enjoy diverse programming.
Solution
I crafted a product strategy using research and user insights to design a seamless UX/UI. The platform simplifies content discovery for viewers and offers creators intuitive tools for uploading and monetizing, delivering an engaging and scalable experience.
Best Practices Audit
I conducted a comprehensive best practices audit by analyzing platforms like Netflix, Veeps, and Tubi.
This involved identifying common traits, efficient techniques, and standout features that drive engagement and scalability.
The findings were compiled into actionable slides, offering detailed recommendations to shape indiTV’s design, functionality, and user experience.
Information Architecture
I created a comprehensive information architecture and user journey map to outline the overall flow for both authenticated and unauthenticated users.
This foundational work ensured a clear understanding of the platform’s structure and user interactions, providing a roadmap for seamless navigation and intuitive design before diving into detailed UX development.
User Experience Design
For the user experience design, I took a methodical approach to define the product’s features, layout, and flows with precision.
Black-and-white wireframes were created to map out the structure, ensuring clarity and functionality.
Per the client’s direction, these wireframes were designed to closely resemble the final layout, providing a solid foundation for development while maintaining alignment with the product vision.
Mood Boards
To define the product’s visual direction, I created mood boards showcasing products within specific color themes.
This process streamlined the transition to the user interface design stage, making it more efficient and focused while maintaining consistency with the chosen aesthetic.
MOODBOARD 001
Bold, Modern, Vibrant
MOODBOARD 003
Vibrant, Futuristic, Energetic
MOODBOARD 002
Sleek, Dynamic, Energetic
User Interface Design
Building on the selected mood board and wireframes, I crafted the user interface design to deliver a visually engaging and intuitive experience.
Every element, from typography to color schemes, was thoughtfully applied to align with the product’s visual direction and functionality.
The UI design focused on clarity and ease of use, ensuring seamless interactions for both creators and viewers while maintaining a cohesive and polished aesthetic.
