Diving Deep, Coming Up Clear: Navigating the Data Abyss with Scuba’s Revamped UX/UI
Summary
Welcome to Scuba—the treasure trove of data visualization. But wait, is it really a treasure if you can’t make heads or tails of it? That’s where I stepped in. Tasked with detangling the data jungle that left users swimming in confusion, I led a comprehensive redesign. The mission: make the platform as intuitive as it is intelligent while honoring Scuba’s brand ethos.
The result? A user-friendly experience that turns data overload into actionable insights, helping customers to not just keep their heads above water, but to actually enjoy the swim.
Roles
Head of Design
UX Designer
UI Designer
Tools
Figma
Miro
Responsibilities
Information Architecture
User Research
User Experience Design
User Interface Design
Challenge
The platform’s richness was its Achilles’ heel—users found themselves drowning in an ocean of data, overwhelmed by the very insights meant to enlighten them. It was analytics paralysis at its finest, a case of too much of a good thing.
Solution
By spearheading an intuitive UX/UI overhaul, I transformed the platform into a navigable, user-friendly dashboard. While preserving Scuba’s foundational brand elements, I simplified the data presentation and streamlined the user flow.
Now, Scuba’s clients can cut through the data fog to find their North Star—making better decisions without the mental gymnastics.
User Experience Design
In the UX phase for Scuba, the directive was unmistakable: cut the clutter, and let the data breathe. My focus was to distill the complexity of the user experience into a sleek, self-service haven. The challenge?
Making rich data digestible without dumbing it down. The result: a user-friendly layout that empowers customers to navigate their own path through a sea of insights.
User Interface Design: Responsive
In the UI realm for Scuba, it was all about balancing brand integrity with customizable flair. While preserving the core Scuba aesthetic, I introduced a day-and-night mode toggle for the dashboard.
The aim? To offer users a bespoke viewing experience that’s both responsive and delightful.
The challenge was in the details—meticulously crafting a UI that felt both familiar and refreshingly new. We landed on a design that’s as dynamic as the data it showcases.
