Redesigned Ever Cars’ website, improving UX, boosting conversions, & reducing customer inquiries.
Summary
As Lead UX and Visual Designer at Ever Cars, I was brought on to overhaul the entire website experience. Starting with the checkout flow, I identified key pain points and implemented a complete redesign, reducing dropout rates by 12% and lowering customer service inquiries by 5%.
Following the success of the checkout redesign, I conducted UX audits for the entire site, from the homepage to product listings and detail pages. My comprehensive redesign gave the website a fresh, modern look, enhancing usability and ensuring a seamless user experience across all touchpoints.
Roles
Lead UX & Visual Designer
Researches
UX Designer
UI Designer
Tools
Figma
Responsibilities
Competitive Audit
Quantitative & Qualitative Research
User Experience Design
User Interface Design
Usability Testing
Challenge
Ever Cars’ website was struggling with high user dropout rates and outdated design, negatively impacting user experience and increasing customer service inquiries.
Solution
I led a full-scale redesign of Ever Cars’ website, starting with the checkout flow & expanding across the entire site.
By addressing usability issues and refreshing the visual design, I significantly improved user engagement, conversion rates, and overall customer satisfaction.
User Experience Design
As part of the quantitative research, I conducted surveys and interviews to uncover customer pain points.
Using these insights, I created sketches to visualize design concepts focused on functionality and user flow.
These concepts were then translated into grayscale wireframes, prioritizing structure and usability throughout the design process.
User Interface Design
As part of the quantitative research, I conducted surveys and interviews to uncover customer pain points.
Using these insights, I created sketches to visualize design concepts focused on functionality and user flow.
These concepts were then translated into grayscale wireframes, prioritizing structure and usability throughout the design process.
Design System
I developed a decentralized design system for Ever Cars, ensuring consistency across multiple properties while maintaining a cohesive brand identity.
This system connected various touchpoints, allowing design teams to work independently with reusable components and standardized guidelines.
It streamlined design iterations, improved collaboration, and ensured every user interaction, from product pages to checkout, aligned with the brand’s standards.
