DISCOVER PROJECT

DISCOVER PROJECT

Heycollab

AI-Powered Collaboration and Project Management Platform

UX for distributed teams
Heycollab provides an AI-assisted collaboration and project management platform for distributed teams.
The strategic UX/UI overhaul unified communication, planning, and execution into a single intelligent workspace, embedding AI-driven assistance to reduce context switching and improve team visibility.

key
responsibilities

UX Strategy / UX Audit / Research / UX Design / UI Design / Usability Testing

Project Overview

Pano is an AI-assisted social place discovery and itinerary planning platform designed to help people move from inspiration to action with less friction. The project focused on establishing a clear UX foundation across discovery, maps, itineraries, and AI-assisted planning. The work simplified how people decide where to go and what to do, while defining scalable interaction patterns and guardrails to support social context, time-aware planning, and future personalization.

Vertical Focus
Vertical Focus
Vertical Focus
AI-Assisted Collaboration and Project Management for Remote and Hybrid Teams.
AI-Assisted Collaboration and Project Management for Remote and Hybrid Teams.
AI-Assisted Collaboration and Project Management for Remote and Hybrid Teams.
Core Capability
Core Capability
Core Capability
Features embedded AI-driven workflows that assist with task creation, prioritization, time tracking, and cross-team coordination within a unified workspace.
Features embedded AI-driven workflows that assist with task creation, prioritization, time tracking, and cross-team coordination within a unified workspace.
Features embedded AI-driven workflows that assist with task creation, prioritization, time tracking, and cross-team coordination within a unified workspace.
Outcomes
Outcomes
Outcomes
Improved team visibility and execution clarity, supporting a reported 52% customer retention rate and strong adoption among creative agencies and SMBs.
Improved team visibility and execution clarity, supporting a reported 52% customer retention rate and strong adoption among creative agencies and SMBs.
Improved team visibility and execution clarity, supporting a reported 52% customer retention rate and strong adoption among creative agencies and SMBs.

Challenge / Solution

Challenge
Challenge
Challenge
The core challenge in modern team collaboration was amplified by the shift to remote and hybrid work. As teams became more distributed, work spread across disconnected tools, fragmenting communication, planning, and execution. Organizations lacked a reliable, unified system to manage work in context, leaving teams without shared visibility into progress, priorities, and ownership.
The core challenge in modern team collaboration was amplified by the shift to remote and hybrid work. As teams became more distributed, work spread across disconnected tools, fragmenting communication, planning, and execution. Organizations lacked a reliable, unified system to manage work in context, leaving teams without shared visibility into progress, priorities, and ownership.
The core challenge in modern team collaboration was amplified by the shift to remote and hybrid work. As teams became more distributed, work spread across disconnected tools, fragmenting communication, planning, and execution. Organizations lacked a reliable, unified system to manage work in context, leaving teams without shared visibility into progress, priorities, and ownership.

Solution

The solution involved an evidence-based redesign of the Heycollab platform, transforming it into an AI-assisted collaboration workspace for distributed teams. The human-centered UX/UI approach focused on embedding intelligent assistance directly into core workflows, including task creation, prioritization, communication, and time tracking. Accessibility-first design and secure data handling standards were treated as baseline requirements. This systematic effort improved execution clarity, reduced workflow friction, and supported strong customer retention and sustained adoption across creative agencies and SMB teams.

UX Strategy Roadmap

This UX strategy roadmap shows how I guided Pano from early insight to a scalable product foundation while maintaining alignment across design, product, and engineering. The work began with research, combining interviews, competitive audits, and stakeholder input to identify where people struggle with discovery, decision-making, and planning.

From there, the focus shifted into UX and UI design. I defined the information architecture, mapped core flows across discovery, maps, and itineraries, and validated key paths through low- and mid-fidelity wireframes before moving into polish. Implementation emphasized clear handoff, QA, and AI guardrails to keep recommendations explainable and user-controlled, with ongoing feedback informing iteration and personalization over time.

The design philosophy centered on reducing decision friction without removing user agency.

User Interface Design

User Interface Design

User Interface Design

Design System

Design System

Research

Research

The finalized Heycollab experience unifies communication, tasks, and planning into a clear, connected workflow. It helps teams move from discussion to execution by making priorities visible and next actions easy to follow.

By pairing clear guidance with explainable assistance, the platform increased confidence in day-to-day work decisions and established a strong foundation for scalable, personalized collaboration.

Platform Impact Metrics

Real-world results from the Heycollab platform, demonstrating measurable improvements in team efficiency, workflow clarity, and overall collaboration experience.

Task completion rate

0
%

%

Context switching

-28
%

%

NPS

55
%

%

Daily active usage

0
%

%

Testimonial

These verified testimonials from founders, team leads, and individual contributors reflect real-world impact across collaboration, execution clarity, and day-to-day workflow efficiency.

"

"

“We replaced three tools with Heycollab. Our team finally knows where work lives, and nothing slips through the cracks anymore.”

⸺ FOUNDER, CREATIVE AGENCY

"

"

“Heycollab reduced the mental overhead of managing projects. Tasks, messages, and decisions are finally connected.”

⸺ PRODUCT MANAGER

"

"

“We replaced three tools with Heycollab. Our team finally knows where work lives, and nothing slips through the cracks anymore.”

⸺ OPERATIONS LEAD

"

"

“Heycollab reduced the mental overhead of managing projects. Tasks, messages, and decisions are finally connected.”

⸺ SENIOR DESIGNER

"

"

“I spend less time organizing work and more time actually doing it. That’s the biggest win.”

⸺ FREELANCER

"

"

“As a team lead, visibility changed everything. I can see progress instantly without micromanaging.”

⸺ ENGINEERING MANAGER

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4th July 2025

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happy to help.