Hey, I’m Vee!
UX & AI Strategy Lead
I work at the intersection of UX and AI to design intuitive web & mobile products.
Case studies
I use UX and AI to solve real problems. Here are a few examples.
IndiTV
Entertainment
Led UX and product design for IndiTV’s creator platform, improving onboarding, user flows, and engagement through research, prototyping, and collaborative iteration.
Ever Cars
E- Commerce
A look at the work I did with Ever Cars—designing tools to help people buy, sell, and manage electric vehicles with less friction and more confidence.
Medical Projects
Various Works
A mix of healthcare projects I’ve worked on—each with its own challenge. From surgical tools to health trackers, the goal was always the same: design that supports better care.
Magic
AI
Led the UX transformation of this one-of-a-kind fintech AI product—streamlining complexity and increasing platform adoption by 40%.
Heycollab
SaaS
Heycollab: A productivity powerhouse fine-tuned to transform tasks into triumphs. They sought my expertise to stand out in a crowded marketplace.
Scholarships.com
Education
With a dated design and escalating bounce rates, Scholarhips.com turned to me for a comprehensive brand and website redesign aimed at improving user experience.
Halcyon
Fintech
Halcyon: A fintech innovator streamlining the financial realm. They enlisted my expertise to morph their platform into a real-time data dashboard, turning advisor metrics into revenue magic.
Scholarships.com
Education
With a dated design and escalating bounce rates, Scholarhips.com turned to me for a comprehensive brand and website redesign aimed at improving user experience.
I slashed bounce rates and boosted conversion funnels by 45% through targeted research and a strategic site revamp.
Scholarships.com
Education
With a dated design and escalating bounce rates, Scholarhips.com turned to me for a comprehensive brand and website redesign aimed at improving user experience.
Work
A look at some of the work I’ve been fortunate to be part of.
Revamped BMW’s electric fleet dashboard to highlight cost-efficiency and government incentives.
Revitalized HairCode quiz by curbing dropout rates through a focused UX/UI redesign, guided by a best-practices audit.
Designed a User-Friendly, Data-Driven Mobile App for British Petroleum to Empower Global Gas Station Owners.
Orchestrated the Brand Transition from Fujitsu to Ricoh in the Document Scanning Sector, Maintaining Market Leadership.
Leading Apple University’s Digital Facelift: Where Art Meets Sophistication
From Chaos to Colgate: Orchestrating Hill’s Digital Uprising
Diving Deep, Coming Up Clear: Navigating the Data Abyss with Scuba’s Revamped UX/UI
Revolutionizing Cision: Turning Data Dumps into Treasure Troves
Revitalizing Chase’s Mobile Experience: When User-Friendliness Meets Innovation
Testimonials
Kind words from people I’ve worked with.
Awards
IF
Communication
Design Award
by IF Design
Awards
Best Food
Industry Mobile
App-IAC Winner
by Web Marketing
Association
Gold Winner
by Muse Awards
Rose Gold Winner
by Muse Awards
Best mobile
telecom app
by Web Award
People’s Voice
Winner
by the Webby Awards
Contact
Reach out anytime—happy to help where I can.